MEET RB ELEVATE

Experienced people.
A connected perspective.

We help leaders build the environment their business needs to thrive.

A firm built around
real business.

Organizations perform when leadership, people, structure, and operations work together.

RB Elevate brings executive operating experience and advisory depth to the moments when that alignment matters most. We work with leaders to understand their environment, anticipate what is coming, and build the capabilities to meet it.

Beckie established and grew the firm through meaningful consulting relationships. Robby joined as cofounder in July 2026, adding more than 20 years of operational executive leadership. Together, they bring complementary strengths and shared depth in leadership and organizational performance.

OUR COFOUNDERS

Beckie Barta, founder and Chief Elevation Officer of RB Elevate01 / FOUNDER & CHIEF ELEVATION OFFICER

Beckie Barta

Strategic growth, leadership
& operational transformation

25+ YEARS OF LEADERSHIP

Clarity for leaders. Practical progress for the business.

Beckie partners with executives and business owners navigating growth, change, and transformation. She brings together executive coaching, strategic planning, team development, and operational insight to help leaders turn ambition into meaningful action.

Her work connects the people side of change with the systems that make performance possible—building trust, accountability, and alignment while strengthening how the business operates.

CAREER SUMMARY

Global experience. A connected perspective.

Before founding RB Elevate, Beckie spent 15 years in executive leadership within a $4 billion global manufacturing organization. She led global operations strategy, integrated business planning, and transformation across 23 manufacturing and distribution locations.

From future vision to practical roadmaps.

Today, she helps growth-oriented manufacturers assess their current capabilities, define a future state, and establish priorities for transformation. Her work strengthens operating models, process discipline, data readiness, and organizational alignment so leaders can make informed technology and AI investment decisions.

SELECTED EXPERIENCE & IMPACT

23 sites

Led operations strategy and transformation across manufacturing and distribution locations.

Growth

Designed operating models for rapid growth and helped deliver double-digit growth.

Performance

Restored profitability and strengthened visibility into operational performance.

Flow

Helped leaders shape roadmaps for quote-to-production and customer-order processes, scheduling, and capacity decisions.

Insight

Established meaningful operating measures, clarified decision ownership, and turned fragmented data into actionable insight.

People

Built high-performing global teams and led change around shared purpose, trust, and accountability.

HOW BECKIE WORKS WITH LEADERS

Clarify

Assess the current state, define what comes next, and focus on the priorities that matter.

Align

Connect leaders, teams, operating models, and decision ownership around a shared direction.

Advance

Build practical roadmaps and develop the leadership capability to carry change forward.

Explore Beckie’s expertise & credentials

Areas of expertise

  • Strategic growth and planning
  • Team performance and leadership coaching
  • Organizational alignment and culture
  • Operational transformation and change
  • Supply chain and integrated business planning
  • Operating models and process discipline
  • Data readiness and operational insight
  • Technology and AI investment readiness

Teaching & recognition

Beckie serves as a faculty professor at the University of Nebraska Omaha, teaching operations, supply chain, and management systems in undergraduate and Executive MBA programs. She also serves on the Supply Chain Advisory Council.

Her recognitions include the Eva Jon Sperling Leadership Award, UNO Alumnus of the Year, and induction into the Hastings College Bronco Hall of Fame.

Robby Simard, RB Elevate cofounder02 / COFOUNDER

Robby Simard

Operations & enterprise transformation

20+ YEARS OF LEADERSHIP

Turning strategy into disciplined execution.

Robby aligns leaders, operating systems, culture, and capital to improve how organizations perform. His leadership experience spans manufacturing, infrastructure, nonprofit services, consulting, and the U.S. Air Force.

He brings an operator’s perspective to safety, profitability, throughput, service delivery, and workforce performance—with clear ownership and practical execution at the center.

CAREER SUMMARY

Enterprise scale. Hands-on leadership.

Robby has held senior leadership roles overseeing portfolios exceeding $1 billion in revenue and $300 million in capital investment. His experience spans national and international operations, established sites, and start-ups.

Building stronger operations and teams.

He excels in planning and executing site turnarounds, developing high-performing teams, and aligning organizational design with business strategy. He brings strategic planning and disciplined execution together to strengthen performance and prepare organizations for what comes next.

SELECTED RESULTS ACROSS HIS CAREER

18%+

Year-over-year operating-profit improvement through turnaround leadership.

Annual output, from $24M to $48M during a recession, with only 6% workforce growth.

40%

Top-line growth enabled through six new production lines and major facility transformation.

70%

Year-over-year improvement in safety performance, with record-low OSHA incident rates.

40% → 65%+

Productivity improvement from approximately 40%, alongside a reduction in maintenance costs of more than 35%.

60%

Reduction in union grievances; turnover fell 35% and hiring expense fell $50K. Negotiated performance-based labor terms.

ROBBY’S LEADERSHIP FRAMEWORK

Run

Stabilize operations, clarify ownership, and restore performance.

Transform

Align strategy, structure, leadership, and culture.

Grow

Scale capability, develop leaders, and deliver lasting value.

Explore Robby’s expertise & leadership value

Areas of expertise

  • Enterprise strategy and execution
  • Multi-site P&L leadership
  • Operational turnarounds
  • Change and culture leadership
  • Capital and cost management
  • Leadership and succession
  • Safety, quality, and risk
  • Manufacturing and supply chain

What he brings to the work

Strategic execution. Clear plans, accountability, and operating rhythms.

Operational excellence. Stronger safety, cost, quality, delivery, and capital effectiveness.

People and culture. Leadership development, succession pipelines, and high-performance teams.

Transformation. Integration, restructuring, crisis recovery, and sustained change.

SENIOR LEADERSHIP. SPECIALIZED EXPERTISE.

The problem determines the team.
Not the other way around.

Beckie and Robby lead engagements and remain close to the work. When the need calls for it, RB Elevate engages additional specialists with the capabilities the situation requires.

Experienced people. Clear accountability. A team built around your business.

LET’S BUILD WHAT COMES NEXT.

What does your environment
require next?

Start a conversation